Google positioning

Website positioning is the process of adapting a website to the Google search engine so that it appears in the highest positions in search results in a given category. A website is positioned for specific keywords from which we want to attract organic traffic, i.e. people searching for information on the web. Website positioning involves the adaptation of many elements of the website for the Google search engine in accordance with recommendations and good practices, as well as off-page activities on the web, which are also intended to increase the position of our website in Google search results.

The aim of SEO is to get a website to rank as high as possible in search results for specific keywords. It is a lengthy and unpredictable process. We can carry it out for any type of website, regardless of what technology it is made in and whether or not we personally know SEO as an owner. We can implement it ourselves or outsource this type of work to an interactive agency or SEO agency.

Website positioning is a very complex process. It consists of the adjustment of up to several hundred website elements and various actions aimed at increasing the popularity and credibility of our website on the Internet. Positioning is performed because a website created on its own will not appear in the top positions in search results. Google has a number of ranking factors by which it assesses websites and, based on the overall result, it simply displays the best websites in the first positions in order to offer users the most interesting websites containing the most content or operating in a fast and clear manner. In the positioning process, we adjust all these elements in terms of the search engine so that the website is evaluated positively and promoted by Google.

Positioning in Google is used in online marketing as one of the most popular ways of advertising. It is based on the ranking of search results. The Google search engine is the most popular source of information, where many millions of people worldwide search for a variety of data, companies or services and products. If we are highly ranked in a given subject category or under specific keywords, and our website is one of the first search results, we can count on high organic traffic, i.e. the traffic of people searching for information in the search engine. It is structured in such a way that the first few results are the most popular and most visited by search engine users, and the first page with ten search results provides the most organic traffic compared to further pages. Users therefore move most often to the first search results and no longer browse sites in further positions or pages. SEO marketing will therefore involve promoting a website to the highest possible position in Google search results in order to attract as many customers as possible.

A website is positioned primarily by optimising the website itself. It is adjusted to the search engine by setting up the title and descriptions of subpages, creating appropriate file directories, creating a suitable URL structure, simplifying the HTML code or configuring the hosting accordingly. During the optimisation of the website, care is also taken to speed up its operation and to create a mobile version of the website. Content is also added to the site, as well as internal and outbound linking. These are just some of the many optimisation activities, of which there are actually dozens – several hundred. Website positioning also includes off-site activities such as external linking. It consists in placing links to our website on the Internet, which are supposed to make it more popular and help indexing robots find it more easily.

Above all, web positioning helps to attract a large number of users from the internet. Being in high positions in the ranking, we can therefore count on an influx of many new customers and concrete profits. The high presence of our website in the ranking of search results is also a prestige and image issue. In this way, we can build the image of a professional and trustworthy brand recommended by the search engine itself. We can order website positioning from SEO agencies if we are not familiar with this process on our own and focus only on the inflow of new customers and their service. This type of promotion can also be tailored to our financial possibilities or to meet different objectives by having our website in high positions in the Google search engine.