For Slyfe, we designed a modern and timeless logo together with
a comprehensive brand book. The company is a global brand that
brings together enthusiasts of all sports in one place. It
specialises in establishing professional and business
relationships related to sport.
It definitely needed a modern and fresh logotype that could become a recognisable brand mark over time. We were given our ideas and guidelines at a strategy workshop, during which we completed all the information needed for the design.
As part of our work, we conducted a thorough analysis of the market and the competition, conducted creative workshops with the client, combined with group 'brainstorming', and developed stylistic moodboards on the basis of which the final version of the logo was created. The created logotype is a compilation of the letter "S" (the first letter of the company's name, s-like sport) with a characteristic cut, which symbolises dynamics, a sports stadium.
SCOPE OF WORK: