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Website Optimisation

Website Optimisation

1. Technical optimisation

Technical optimisation includes, among other things:
  • page loading speed,
  • compliance with technical requirements and standards,
  • the correctness of the HTML and CSS code,
  • use of appropriate headings and meta tags,
  • optimisation of the URL, image file names and “alt” attributes for images.

2. Content optimisation

Substantive optimisation includes, among other things:
  • adapting content to users’ expectations and needs,
  • use of relevant keywords and phrases,
  • creating a unique and valuable text,
  • ensuring that the various elements of the site are consistent and logically linked.

3. Why do I need to optimise my website

Optimising a website helps search engines better understand its content and attribute it to relevant
search results, as well as making it easier for users to use.
Optimising a website is very important as it affects its visibility in search results and the user
experience.
If a website is technically and content-optimised well, search engines understand it better and can
display it high in search results. This, in turn, can lead to more traffic and potentially more customers.
Optimisation of the website also has an impact on the user experience. If a website is fast, easy to
navigate and contains valuable and up-to-date information, users will be more likely to stay on it.
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Website Optimisation

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