The online shop, combined with the configurator and knowledge base on sleep hygiene, selecting the right
quality of mattresses and beds, is a subject we approached with great enthusiasm and curiosity.
At Digital360 we really like challenges and non-obvious solutions, so whenever the industry/specification allows, we like to let our imagination run wild and design something non-obvious that has the potential to become a new trend. Here we have opted for standard colours and styling, which has significantly conquered the simplicity and quality of the merchandise on offer.
New-hever is a Tricity-based company with over a decade of experience providing professional advice on healthy and restful sleep. Selecting a bed, mattresses to suit your needs and full customer satisfaction is New-hever's motto, which is constantly present on a daily basis.
Although initially we had a great desire to create a very modern and completely different website, which would be very different in design from typical shops, in the end simplicity and... the target group won out. After analysing the market, we came to the conclusion that the client's main needs were for a maximally simplified design, completion of transactions and aesthetics. We designed and implemented a simple online shop, which also includes a mattress selector in its system. In the era of the healthy sleep trend, it is very important to choose the right mattress firmness - hence the idea for a dedicated configuration solution.
In addition, we created the relevant product cards, with the necessary sections and materials that the audience most often asks for. Of course, as always, we comprehensively addressed the optimisation of the code, graphic assets and more, as well as the versions for mobile devices. As a result, the new website is fully usable and intuitive for all audiences, regardless of what device they are viewing the offer on.
As mentioned above, the client's primary concern was the site's simplicity and usability, so the simple forms used in the design, the good quality photographs and the colours in line with the corporate identity fulfil these assumptions 100%.
The entire website is in the brand's corporate colours, with simple navigation, intuitive menus and the ability to jump to relevant sections, significantly improving the UX. The website also contains a knowledge base about healthy sleep principles, methods of mattress maintenance and cleaning, and everything the customer needs to know about New-hever products.