TarasFactory is a long-standing client of ours, for whom we have already created the second version of the
website. Knowing the industry and the client's expectations was a big help for us, on the other hand - a
hindrance not to fall into a spiral of copying already applied solutions and views.
TarasFactory has made itself known as a reliable and trustworthy partner when it comes to new developments. In the past, we collaborated during the rebranding of a previous brand, only to join forces again to create a modern website for TarasFactory.
The company has been creating new dream relaxation areas for over 10 years. Over the years, they have developed from a small company into a nationwide player that has managed to win the recognition and trust of many customers.
The main focus of the business is creating the perfect oasis in customers' gardens and terraces, starting with exclusive pergolas, awnings, garden furniture and hot tubs, up to the complex realisation of terraces and elevations. The brand cooperates on a daily basis with the largest distributors of rattan materials and other materials necessary for the realisation of amazing garden and balcony developments.
Contrary to appearances, creating something completely new from what was done some time ago and was good was not easy at all! We agreed that we couldn't deviate too much from the established design and style of the previous website. But it has to be fresh, modern and cosy, just as the terraces from TarasFactory are becoming cosy.
Appropriate information architecture, intuitive design and an easy-to-use backend are just a few of the most important aspects that we managed to combine in this implementation.
When designing the information architecture, a key consideration with this project was the cohesive connection between the online shop and the company website. Dedicated, custom-designed infographics, appropriately prepared photographs and a simple, clean design quickly proved to be a hit and quickly 'sat' as a TEN look.
The previous version of the TarasFactory website (also created by us) was a good basis for its new, fresh and contemporary version. If we add our developers' passion for good quality code, our graphic designers' passion for improving design and applying "pixel perfect" principles, the whole thing was doomed to.... success! The new website is eye-catching, clear, intuitive and at the same time fully responsive, secure and usable.