For our client from Rumia, Poland we created a comprehensive shopping platform to help them choose the right
materials and finishing for the furniture, built-ins or renovations they were creating. The client's aim was
to refresh a new website that would drive traffic to the online shop, thus transferring traffic to the online
The WIP brand was established in 2000 and since then has consistently built lasting, long-term relationships with key suppliers. Thanks to its many years of experience, WIP is able to offer the highest quality products at favourable prices to its customers.
The brand, which has been built up over the years, now boasts the title of leading distributor of high-quality products and solutions for the furniture industry in northern Poland.
The company offers all necessary materials for the production of furniture boards, tops, laminates and furniture accessories of recognised brands: Blum, Egger, Rehau, Zobal, Nomet, Peka, Laguna, Hafele, Finsa, DesignLight, Aquafront and many others.
We already have several realisations from 'not easy' industries in our portfolio. Not easy, in the sense: not easy to illustrate. Small, metal elements, technical descriptions and "raw" graphics are certainly not cosmetics that are easy to "package" and present nicely.
For this reason, we opted for a simple, minimalist design, whose elements relate in colour and style to the industry. Specialised product photographs are at the forefront, together with detailed technical specifications - in doing so, we could not, of course, forget about the usability and functionality of the website, which is of course paramount.
The whole thing has been wrapped up in an eye-pleasing, modern design, highlighting the brand's technological progress and entry into the 21st century and online shopping.
As we mentioned - the client's brief was to completely revamp the website and create a useful shopping platform that, with its layout and style, encourages the search not only for the items needed, but also for professional advice and inspiration.
As it should be in 2022, the 21st century - browsing the site on any mobile device is no problem at all, the entire site runs smoothly and looks impeccable on any available screen, and the intuitive layout of the functional sections shortens the time to reach the most important elements.